Actin Web Video Production Chicago has found another relevant article on video and the importance of placing it in your Brand Strategy. The article is a quick read and here a just a few important facts:

"Video is proven to be one of the most effective tools of communication: - Visitors who view product videos are 85 percent more likely to buy than visitors who do not (Internet Retailer). -

Viewers who watch video on a retail website stayed on the site an average of twice as long as the ones who didn't watch a video (Forrester).

- In August 2011, 85.8 percent of the U.S. internet audience viewed online video (Comscore).

Online video leads to higher conversions and sales. It is more engaging than photos and text, allows for greater online visibility (within search as well as social media), increases the likelihood of sharing, and allows business owners to form an unprecedented emotional connection with customers."

We at Actin Web Video Production Chicago like to provide pertinent information on the importance of placing web video in your marketing strategy. We found this article of interest and decided to share a quick overview:

"Here are some top-line findings from the report: • 56% of brand respondents view online video as complimentary to TV/Cable ad buys • Most are looking to increase brand engagement • Most consider social sharing of clips/content a top campaign ROI metric • Respondents look for the best targeting options when placing video ad buys • Most report net video CPMs have increased 19% Year over Year. Of those planning to shift more ad dollars into video, the bulk (43%) will take money from display ad budgets and move that to online video."

Actin Web Video Production Chicago likes to provide pertinent information on the importance of placing video in your marketing strategy. We found this article of interest and decided to share a quick overview:

"Trends in B-to-B email marketing show that the channel aiming to communicate with this specific audience is perhaps one of the most integrated, current ones around. Plus, the communication flow is circular. Just based on their own habits, professionals are demanding that messages delivered to them flow through content delivery mechanisms convenient to them. Otherwise, they're not delivered. Those delivered messages also have to be engaging, or they'll be ignored. The engaging messages then have to be integrated with other channels, or the sender's reputation might suffer. Which leads back to deliverability."

We try at Actin Web Video Production Chicago to provide pertinent information on the importance of placing video in your marketing strategy. I have discussions with businesses with E-Commerce sites and they question the feasibility. So from the Web Video Marketing Council and Grant Crowell and Video E-Commerce site here is the reasoning or importance of "How To" videos.

We try at Actin Web Video Production Chicago to constantly provide articles that have statistics that are pertinent to the importance of placing video in your marketing strategy. Here is the latest article and a quick excerpt from the article that can be found on the Web Video Marketing Council Website.

"Watching online videos is the #1 web activity followed closely by Facebook and Internet banking.

This year 71% of Americans say they watch videos online, last year the figure was 33%.

Parents with their children watch more web videos than single adults.

Those with the Internet in rural areas are the fastest growing demographic of web video viewers."

At Actin Video Production Services Chicago, I am frequently asked the following question; "Where else can I use a video besides on my website?" The answer I give is to use video in email blasts and newsletters that are both internal and external communications. It will engage the recipient and elicit a response that was previously lacking in corporate communication.In the article written by Russell Workings, he sites companies like Boeing and Mayo clinic who have already engaged in this and are seeing great results. As Russell found, "Employees were once inclined to delete an email that showed up at the wrong moment, but now they are more willing to click on a video link, especially if it means they can post comments underneath or add a link of their own."

Web Video Marketing Council and Biz Reports Helen Leggatt have great quick read articles explaining the power of video in a business's marketing strategy. Here is a quick excerpt from a study that was done with 2500 Americans.

"Incredibly, over two-thirds of respondents admitted to watching online video at work, men moreso than women (half vs. a third). While the majority of video content consumed at work comprises news clips (17%), viral (15%) and social (12%) took up nearly as much time."

FireceOnline Video is an excellent source site for the lastest happenings in the industry. Here's a quick excerpt from one of their pages.

"Mobile video traffic is predicted to make up to 66% of all of mobile data by 2014, according to Cisco."

This article written by lonleybrand has great statistics of how long a tweet link, facebook etc emails lasts with re-enforcing the impact of a video link. Here's a brief segment of the article:

"Data tells us that clickers are much more interested in video-based links.Video-based links are powerful. Use them when applicable."

With video and images on the rise, the path for SEOs is clear. As Dr. Horst Joepen, CEO of Searchmetrics, puts it, "It makes sense for marketers to increase the volume of video and image content they’re creating and to optimize it both on their own sites and on third party sites.

Some interesting research published by Wistia that confirmed my hunch that shorter = better. According to their findings:

“The average 30-second video was viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through."

“The data is quite clear, shorter videos are more engaging than longer videos. For videos 2 minutes and under, you should strive to make your content as short and punchy as possible to guarantee the highest engagement. If your video is 30 seconds or under, it’s very likely that most people will watch it all the way through.”

A 2010 report from Cisco found that 30 percent of Internet traffic is currently video. By 2013, 90 percent of Internet traffic is projected to be video. In October 2010, 65 percent of U.S. executives surveyed by Forbes indicated they visited a vendor's website after viewing a work-related online video, 53 percent conducted a search for a vendor/product/service for more information and 42 percent made a business-related purchase. Online video also drives much higher engagement and response rates than static text and graphic content, according to an array of reputable industry research reports.